Billboard magazine is confirming that Drake and Pharrell are on board to partner with Apple on a different projects that will be introduced at next week’s 2015 Worldwide Developers Conference. At the same time, we’re also learning that Drake may have turned down the opportunity to be one of Tidal’s owners just a couple of days before the big press conference announcing the celebrity collaboration.
According to Billboard:
Jay Z confirmed that Iovine had been trying to poach the same artists he was courting for Tidal, telling Billboard in a March 30 Q&A: “I think that’s just his competitive nature, and I don’t know if he’s looking at the bigger picture: That it’s not about me and it’s not about him; it’s about the future of the music business.”
Yesterday, there was speculation that Drake would sign a deal with Apple for $19 million to work with its iTunes Radio service. However the nature of their involvement and how much Drizzy will get paid is up in the air. One source told the magazine, “Apple doesn’t normally pay artists for those types of collaborations.”
Apple has a new streaming service in the works, and likely hoped to make a big announcement on that front during the conference next week. However, there’s an ongoing investigation by the Federal Trade Commission over allegations of antitrust practices that pressure music labels to force Spotify’s free streaming subscription shut down. At the same time, the iTunes revamp that’s expected is meant to be a direct competitor to Spotify, and the many other streaming services that have taken root in the past couple of years. With millions of music lovers out there — and millions of Apple stans — there’s definitely room for one more streaming service that gives the people what they want.
Did Drake make the right decision regarding Tidal?
This story was updated on June 4.