[Watch] Kelly Rowland Enjoys Playtime With Titan AKA “Superman” In New Ad

May 5, 2015  |  

To promote her new partnership with fabric care company Dreft, Kelly Rowland took to Instagram with an adorable video. In the footage, she’s enjoying playtime with her six-month-old son, Titan.

Earlier today, Dreft announced in a press release that they partnered with Rowland for their Amazinghood campaign to promote their new line of laundry care products for children. The campaign will be “chronicling the unforgettable moments” shared by Kelly’s family “exclusively on Dreft’s social media channels.”

“I am beyond excited to partner with Dreft as they introduce their new line of products. They are a staple in my laundry room,” said Kelly.

“I used Dreft when I was pregnant with Titan to prepare his clothes for his arrival and now that my ‘little man’ is growing and exploring the world around him, I am thrilled that Dreft’s Active Baby will help me clean the messes I know he is going to get himself into! I must admit – I have been using Dreft Blissfuls on my own clothes so I can take that delicious baby smell, that reminds me of Titan, with me wherever I go. If you have a little one at home, you’ve got to try these products!”

The brief Instagram clip was actually snipped from a larger video, which is the first from a series of videos to be released by Dreft.

“We are thrilled to share our newest offerings with families – just like Kelly’s – across the country as we celebrate the amazing journey of babyhood,” said Robert Reiss, Procter & Gamble, Brand Manager for Dreft.

Check out the adorable footage below.

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