Will The Rumored Jay Z/Beyonce Collaboration Boost Tidal’s Tanking Numbers?

April 23, 2015  |  

Jay and his celebrity friends just recently launched the music screaming service Tidal, which he paid a whopping $56 million for. But already there’s drama. And leave it to Kanye West to add to it.

After deleting all references to Tidal on his social media accounts, West has started promoting the service again, reports the New York Daily News. No word on why he initially deleted the Tidal info after coming out as a celebrity partner in and supporting the venture.

There is some speculation that West decided not to back a sinking ship. The app has dropped out of iTunes’s top 700 most downloads chart this week, according to BGR. Meanwhile BGR reports that for the same week, Pandora and Spotify took the No. 3 and No. 4 spots on the U.S. iPhone revenue chart, respectively. And, despite new competition from Tidal, this was the first time two music streaming services have hit the top four in sales at the same time, reports  E! Online.

Tidal sat in the number 19 spot for a minute, but then fell below number 200 in a couple of weeks.

Why the slow down on Tidal? Maybe it is the price point. Users can pay between $10 a month for digital audio-quality or $20 a month for CD-quality sound. But that doesn’t compare to free, which a lot of fans are looking for in their music services. Tidal’s owners — Beyonce, Nicki Minaj, Madonna and Rihanna among them — already have millions. So asking for more money is, no doubt, leaving a bad taste in some people’s mouths.

And some say the functionality of the app isn’t up to par.

There is also speculation as to why the West social media tantrum; that he is jealous over the news that  Jay Z and Beyoncé plan to release a joint album exclusively on Tidal. The news comes from  DJ Skee, host of Skee TV, reports The Huffington Post.

The Carters have not confirmed the rumor, however. But an album is in works, confirmed in Billboard in February.

But it could be a good move to lure in new Tidal subscribers. If Jay Z’s personal phone calls didn’t help boost Tidal numbers, a collaborative CD from the power couple could.

Separately, there’s been some upheaval within Tidal such that the CEO and 25 employees have been ousted.

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