Civil Rights Leaders Launch Black Network

April 4, 2011  |  

(Broadcasting and Cable) — A group led by Ambassador Andrew Young and Martin Luther King III is expected on Monday to announce plans to launch a new over-the-air television network aimed at African-American audiences in the fall.  Based in Atlanta, Bounce TV, is trying to line up distribution through the digital signals of local television stations. It plans to broadcast a mix of theatrical movies, live sports, off-net series and original programming aimed at adults 25-54. It has made deals to acquire TV rights to 400 African-American oriented films from NBC Universal Domestic Television Distribution, Sony Pictures Television, Codeblack Entertainment and Image Entertainment.  Bounce TV will be run by a founding group comprised of Young and King and Andrew “Bo” Young III. The co-founders of African-American-owned production company Rainforest Films are also involved, with Rob Hardy serving as chief content officer and Will Packer holding the title chief strategy and marketing officer. Also involved in management are two former Turner Broadcasting executives, Ryan Glover and Jonathan Katz, who have been named executive VPs.

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