Ava DuVernay’s Selma has taken in $51.4 million in ticket sales thus far. But now the film, based on the Civil Rights movement and the historic Selma to Montgomery March, may see a major bump in its box office revenue.
Paramount just announced the film will get a second run in theaters nationwide. This time with a promotional twist: there will be a two-for-one ticket offer at participating venues.
Starting this Friday, Selma will show in 702 theaters as a way to honor of the 50th anniversary month of the historic march, which happened on March 7, 1964.
The two-for-one ticket promotion will be for a limited time, according to Paramount, reports EURWeb.
This is the second major promotion centered around the film. A group of NYC businesspeople launched a campaign called “Selma for Students” and it raised enough money to allow more than 275,000 middle and high school students across the country to see the Martin Luther King, Jr., biopic Selma for free. This campaign is ongoing and as more money has been raised, more cities have been added.
Selma won an Oscar and Golden Globe for Best Original Song for John Legend and Common’s Glory. It was also nominated for an Oscar and Golden Globe for Best Picture.