Want To Text Like Drake? Get Yourself The Drizzy App!

March 12, 2015  |  

Ever have those texting moments when you just don’t know how to express yourself? Drake, notoriously tagged as an “emotional” rapper, can now help you articulate a sentimental message if you ever get texter’s block — thanks to the new Drizzy app, The Daily Beast reports.

The Drizzy app, designed by Luc Succes and Regy Perla, debuted on the iTunes App Store just a couple of days ago and has since blossomed into popularity. “[The] Drizzy App has become a sensation. And Succes had no idea that the app would be such an instant, well…success,” The Daily Beast said.

Zero to a 100, real quick (Sorry, couldn’t help it!).

“After IOS 8 came out, Apple had just announced custom keyboards—a new feature on IOS,” Succes explained. “We still had a basic keyboard on Android that lets you inject quotes from hip-hop artists and stuff like that. It wasn’t really well-designed and it didn’t feel that well, and we were like, ‘We could do a much better job than that.’”

So Succes and Perla got to work at a local coffee shop and ended up with a Drizzy App prototype by the end of the day. But why did they choose Aubrey Graham? “Drake has a lot of different types of songs—the emotional stuff, really turn-up songs—and we were like, ‘Man, his lyrics would be perfect for that kind of thing.’ That’s where it came about,” Success said.

After releasing the app on Thursday,  the dynamic duo did their PR diligence and tweeted their new Drizzy App to anyone who could possibly be interested in their new widget — including hip-hop magazine editors. By the next day, Drizzy App was front page news.

“…On Friday morning, I woke up—we were out the night before for a tech party, I woke up hung over—and my roommate was like, ‘Dude, you’re on DazedDigital!’ I go on my Facebook and that was the first article that came out about Drizzy app,” Succes said.

On Saturday, the creators pulled in 80,000 downloads — by Sunday evening, the Drizzy App surpassed 120,000 downloads. “It kind of took us by surprise—we weren’t’ expecting this,” Succes said. “It’s kind of amazing that this happened to us—something that every app developer wishes for.”

Started from the bottom, now they’re here.

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