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Oh Kanye, you always know how to get the people the going.

Last night, Mr. West shared the title of his brand new album with the world. His 7th studio album will be titled So Help Me God. Yeezy has been on a huge promo tour to celebrate his new sneaker line with Adidas and now his new album. Kanye played the first single off So Help me God, during his Adidas fashion show. He also performed his single All Day at the 2015 Brit Awards.

S0 Help Me God will serve as a follow up to Yeezus. Although no due date has been announced, we’re positive it will be released in a Beyonce method. Yeezy told the Power 105’s the Breakfast Club that it will arrive in a “surprise” fashion and that releases dates “are 100% played out”.

As for the cover of the album, Reddit users are reporting it is a 13th century monastic symbol for the Virgin Mary.

Interesting Kanye, interesting.

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