Motherhood is no easy feat. Regardless of age, your mind, body, spirit and career will never be the same. The moment you meet your healthy and beautiful bundle of joy, your priorities will shift. But after the maternity leave has ended, how do you re-invent your personal brand to incorporate your new status when it’s time to go back to work?
At 47, with two kid, and in the midst of a reset, I have recently upgraded from sweatpants to fitted jeans, and the process to become the ‘brand’ mom has not been easy. I had a thought: do all mommies—including celebrities—struggle to redefine their personal brand? The answer is a resounding yes.
I spoke with Grammy Award winning artist, Monica about re-defining her brand after a hiatus from the music industry. Sure, she has fame, but at the end of the day, she shares the same concerns as I do about re-invention and re-entering the workforce after becoming a parent.
“The best sage wisdom someone told me about re-invention is to focus on the positive, what makes you special and different, and realize that just because you put yourself first, doesn’t mean your kids are not your first concern,” said the married mother of three (including a toddler). Re-invention is not about the superficial, but the qualities that make you feel centered as a person, says Monica.
After taking time off to have her children, Monica is back with a vengeance.
“Re-invention happened for me organically and I learned that it can’t be contrived,” she says. “My oldest son, Ramone, almost 10, loves to hear me sing and perform; he was the one that encouraged me to get back out there and start performing. I started this journey at 14 and built over 15 years of relationships. Re-invention is not about working hard, it’s about being smarter, utilizing and preserving relationships, and having a dynamite support system [hubby, mom, aunt, and cousins]. Pay attention to your elders and shape shift your mommy-hood to work for you.”
Listening to her, I realized that Monica is wise beyond her 34 years.
The same way it is important to refresh our brand and skills to take advantage of a job or opportunity, it is as important, if not crucial to renew and redefine the personal brand upon giving birth. It is imperative that we do not lose our magic once we have children.
“When you re-invent allow your brand to speak for itself, take your time and feel pretty—pray, light candles, walk, and remember you are the most important person. Re-invention is about weathering the storm, claiming victory, being comfortable in one’s skin and making no apologies. That’s what re-invention and mommy-hood are all about,” says Monica.
Monica’s #Reset Tips for Women:
Be Faithful. Spirituality is key and will play a major role in life.
Prioritize. Your kids and family comes first.
De-clutter. Clear out things that no longer work—be they relationships, jobs, or items from your past.
Respect Yourself. Don’t sell yourself short for anyone or any opportunity.
Ownership is Key. You are your own boss, act and do what you want to do.
Assemble an A-Team. Your support system and relationships are key ingredients for re-invention. Conjure up the female power.
I would love to hear from you about re-invention post babies. What did you do to get your personal brand back in gear?
Karen Taylor Bass, an award winning, PR Expert, best-selling author and Brand Mom, provides entrepreneurs, small-business owners, corporations and mompreneurs with essential branding, marketing, public relations and strategic coaching. Follow Karen @thebrandnewmom.