The Grammys Pull 25.3 Million Viewers, A Six-Year Low For CBS
Despite the memes, Kanye West and the Ledisi-gate controversy with Beyoncé, the 57th Annual Grammy Awards unfortunately had an average of 8.5 rating for adults between the ages of 18-49 and drew in a total of 25.3 million viewers from 8 to 11:30 p.m. when it aired yesterday evening.
These numbers represented six-year lows in both of the categories. The ratings were down 14 percent in that key demo and 11 percent from its overall audience coverage from last year, Variety reports.
Although CBS’s ratings for the Grammys decreased, the media outlet did see record traffic with a +133 percent year-over-year growth in unique users for related Grammys content. Live streaming of “Grammy Live” on CBS.com and Grammy.com’s multiplatform channels gained 7.5 million streams, which is up 40 percent from the previous year.
Nielsen Social ranked the Grammys the biggest entertainment program that garnered 13.4 million comments from Twitter alone. As for competing with other major networks, CBS outweighed them all. Variety discloses CBS earned 22.1 million, ABC, 4.2 million, NBC, 3.2 million, Fox and Univision with 2.2 million and Telemundo with 0.7 million.
Are you surprised the Grammys’ ratings have dropped this year?