In 2013 Beyoncé and her husband, Jay Z, decided to try a vegan challenge. The diet stuck and now Beyoncé is turning her vegan passion into a business.
The singer has teamed up with her trainer Marco Borges to launch a new vegan meal delivery service called 22 Days Nutrition. The name was inspired by the belief that it takes 21 days to break a bad habit. Bey has added a day.
“The program’s philosophy is based on the concept that it takes 21 days to make or break a habit and on the 22nd day you are well on your way to forming new habits,” says a statement. The meal plan is targeted to those who want to lose weight, cook less or simply “experience a whole new way of eating.”
When you order from 22 Days Nutrition every meal will be 100 percent plant-based and it will be delivered once a week. Meals will range in price from $9.76 to $16.50 and all ingredients used will be non-GMO, gluten-free, soy-free, dairy-free and organic, reports Business Insider. A full three-meals-a-day package, will run you $629.79 for 22 days, including shipping fee of $19.95. Each meal, says the website, is “a perfect balance of protein, carbohydrates and fat with limited salt and sugar.”
The dishes actually sound kinda yummy: ratatouille pasta with pesto, curried fried rice with vegetables, and an almond blueberry breakfast loaf.
“All you have to do is try. If I can do it, anyone can,” Beyoncé said in a press release.
“We all know the importance and value of eating plant-based foods but often times find ourselves trapped in a series of bad habits that sabotage optimum wellness,” says co-founder Borges. “The Vegan Meal Delivery program makes it easier to reset your habits with healthy and delicious plant-based foods.”
Beyoncé looks great, so maybe there is something to this vegan diet.