‘Empire’ Expands Its Power, Grows Even Bigger In Week Two, Dominating The Ratings
Fox’s Empire posted ratings gains in its second week and was the No. 1 show among young adults. Looks like Empire is zapping Power in the ratings territory. Rapper 50 Cent was recently complaining publicly that Empire was a mere knockoff of his own urban drama, Power.
“According to preliminary national estimates from Nielsen, ‘Empire’ averaged a 4.0 rating/12 share in adults 18-49 and 10.3 million viewers overall during the 9 o’clock hour, rising sharply in the demo from its timeslot-leading lead-in from ‘American Idol’ (2.9/9 in 18-49, 10.7 million viewers overall),” reports Variety.
Empire saw a ratings increase of five percent in the demo from its premiere last week. It had the top score for any broadcast drama since the series premiere of Marvel’s Agents of SHIELD in September 2013. ABC’s How to Get Away With Murder tied Empire as this season’s top premiere in the 18-to-49 demographic. But the Shondra Rhimes show dropped 16 percent in its second week (3.8 to 3.2).
Empire also dominated despite the competition in the tough drama category. It attracted more young adults than the combined tune-in for CBS’ Criminal Minds (2.2/6 in 18-49, 10.2 million viewers overall) and NBC’s Law & Order: SVU (1.4/4 in 18-49, 6.8 million viewers overall).
Empire had a great showing across all the demos in fact. It beat runner-up ABC by 40 percent in teens, 60 percent in adults 18-49, 38 percent in adults 25-54, and by a whopping 113 percent in adults 18-34.
Empire success affected Black-ish, which saw a drop in viewers during a head-to-head showdown of the series starring African-Americans.