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According to a new billboard near Birmingham, Alabama, “Diversity means chasing down the last white person #white genocide.” Needless to say, the billboard, which was erected on January 9th along I-59 in Springville, about 30 miles northeast of Birmingham, is stirring up a lot of controversy.

The billboard company, Dyar Outdoors, will not disclose the owner of the billboard.  According to the company, however “employees say their phones have been ringing off the hook with angry complaints,” report AOL. And the owner of Dyar says he would like to refund the money so he can take it down.

The billboard is actually similar to one that was put up in Leeds, Alabama, in June 2013 that read, “Anti-racist is code word for anti-white.” This one was paid for by the League of the South, a “Southern nationalist organization.”

“The phrases used on the billboard are commonly used by members of the White Genocide Project, a white supremacist group of online separatist activists,” reports TheGrio.

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