This year the Consumer Electronics Show in Las Vegas has been full of innovations and surprises. Among them was a move by Intel Corporation, which announced a broad, new Diversity in Technology initiative called Intel’s “Parity 2020” during CES.
The initiative includes a $300 million investment to improve diversity at Intel and within the technology industry as a whole. The announcement was made by Brian Krzanich, Intel CEO, who has met with Rev. Jesse Jackson about promoting diversity in the industry.
Intel has set an impressive new hiring and retention goal to achieve full representation of women and under-represented minorities at Intel by 2020.
Additionally, Intel says it will invest $300 million to help build a pipeline of female and under-represented engineers and computer scientists; to support hiring and retaining more women and under-represented minorities; and to fund programs to encourage a more diverse representation within the technology and gaming industries, reports Target Market News.
“We’re calling on our industry to again make the seemingly impossible possible by making a commitment to real change and clarity in our goals,” said Krzanich. “Without a workforce that more closely mirrors the population, we are missing opportunities, including not understanding and designing for our own customers.”
Intel will also reach out to others in the industry to push the initiative, including the International Game Developers Association, the E-Sports League, the National Center for Women in Technology, the CyberSmile Foundation, the Feminist Frequency, and Jackson’s Rainbow PUSH Coalition.
To get younger people into the fields, Intel is planning to start primary education programs focused on underserved areas and broadening its collaborations with computer science and engineering programs at higher education institutions.
Reverend Jackson and Rainbow PUSH is encouraged by Intel’s far-reaching diversity announcement.
“Today, Intel has defined unequivocally and measurably what it means to do better,” said Rev. Jackson. “They are definitively answering the question of ‘where do we as tech companies and an industry want to be.’ They have now set the standard by which all other companies will be measured; other companies will be invited to join the ‘Parity 2020 Pledge,’ including development of uniform workforce data reporting standards.”