Black Business Leaders Give NYC Students Free Admission To ‘Selma’

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Ava DuVernay’s Selma has not only been a box office success, it has been a critical success. It’s already garnered numerous accolades as well as praise for its captivating portrayal of the civil rights movement headed by Dr. Martin Luther King Jr.

Now in a move to get the film seen by a younger audience, Paramount Pictures has teamed up with 27 African American business leaders in New York City to offer free admission to Selma, starring David Oyelowo, Cuba Gooding Jr., Carmen Ejogo, and Lorraine Toussaint, with Tim Roth and Oprah Winfrey.

“Seventh-, eighth- and ninth-grade students in New York will be admitted to screenings of the film for free at participating theaters if they provide a student ID or report card,” reports The Hollywood Reporter.

The offering started January 8th and runs through January 19, which is Martin Luther King Jr. Day, or while tickets last.

“Martin Luther King Jr.’s momentous journey in Alabama is an important piece of American history,” said Bill Lewis, co-chairman of Investment Banking at Lazard. “We are passionate about bringing this story to New York City’s students and we encourage business leaders in other cities to organize similar programs so that more students around the country have the chance to see this powerful film about an epic chapter in American history.”

Added Paramount Pictures chairman and CEO Brad Grey: “Paramount is honored to partner with New York City’s deeply esteemed business men and women to give students in New York the opportunity to experience [director] Ava DuVernay’s beautiful and moving masterpiece.”

For details, visit

Selma opens nationwide today.

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