VH1 Says They Will Not Cancel “Sorority Sisters”
Despite the petitions, boycott hashtags, dissension from the Black Greek community and several advertisers deciding not to run their ads during the time slot, VH1 recently announced that they would not be canceling their controversial new show “Sorority Sisters.”
Basically, because people are watching.
Advertisers like Honda, Crayola, JBL, a subsidiary of Harman International, Hallmark, Carmex have all pulled their commercials from the time slot. But despite all the community and corporate backlash, VH1 said, in an e-mail, that they have no plans to cancel the show.
“There are currently no plans to change the series and it seems to be connecting with its audience. Due to the confidential nature of our agreements with our advertising partners, we never speak to specifics about clients and their media plans. But we do enjoy successful, long-term partnerships with our advertisers and are happy to honor any requests to move spots to other parts of our schedule.”
And I’m sure the 1.3. million viewers for the premiere episode didn’t hurt either. What do you think about VH1’s statement?