Would You Subscribe To A Movie Theater? AMC To Offer A Flat Fee To Moviegoers
With subscription services like Netflix growing in popularity and more people staying home rather than watching movies on the big screen, AMC Theaters is launching a pilot program in Boston and Denver to gauge interest in a theater subscription service. The program starts in January. It’ll cost $35 and $45. And more cities will ultimately be added.
The program is being launched in partnership with MoviePass, which has tried to get the service off the ground since 2011. Theaters have opposed it for fear of losing money from traditional ticket pricing. But theaters have seen a 15 percent decline in moviegoers between the ages of 12 and 24, so now they’re more open to the idea. Three quarters of MoviePass subscribers are between the ages of 18 and 34 and they tend to spend more on popcorn and other snacks.
Technically, the program allows customers to see a movie per day, but in reality you might be more likely to see a movie per a week. Sound like a deal?