Puma Hires Rihanna As Their New Creative Director

December 16, 2014  |  

Rihanna is a hardworking woman who wears many hats and now, a new role has been added to her long list of responsibilities. According to the Wall Street Journal, the 26-year-old recently signed a multi-year partnership with Puma.

Per this new deal, RiRi will serve as the brand’s global ambassador for women’s fitness and creative director for women’s products. The singer will step into her new roles beginning next month and “will work with Puma to design and customize classic Puma styles as well as create new styles to add to the Puma product portfolio.”

“Signing Rihanna is a fantastic step for Puma,” said Bjørn Gulden, Puma’s chief executive officer.”Her global profile, her charisma and individuality, her ambition – all these things make her a perfect ambassador for our brand. With a strong portfolio in football, running and motorsport, finding an inspiring partner for women’s training was very important. Rihanna was a natural choice for us. We’re delighted to have her as a partner, and we’re looking forward to what’s to come.”

Terms of the deal have not been disclosed.

“I’m excited for you to see what Puma and I come up with,” Rihanna expressed in the company’s recently distributed press release.

Fellow singer Solange is currently working as an art director and creative consultant for the German brand.

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such a fuckin lady. #germany

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