Solange Delays Puma Sneaker Black Friday Release To Support Mike Brown Protests

November 28, 2014  |

Solange is not only upset with the Ferguson case outcome, but she has joined in the protests by postponing the release of her latest Puma collection.

“Solange Knowles is keeping her word when it comes to fighting for the justice of Michael Brown, who was shot dead by Officer Darren Wilson in Ferguson, St. Louis,” reports GlobalGrind.

Solange’s sneaker for Puma that was scheduled for Black Friday. Many Ferguson protests have called for consumers to stay home and not shop.

This would have marked the second collection Solange has done for Puma. The first, Girls of Blaze collection, debuted this past February, was successful. Solange first drop in the latest collection for Puma is called Wild Wonder and for it the singer/style trendsetter worked with the previous collection’s original designers Gerlan Marcel, Hisham Bharoocha and sister duo Darlene and Lizzy Okpo.

Wild Wonder features three styles that were to be released on November 28th. The second drop will be Behind the Bazaar collection, featuring two styles, will be released on December 13th.

“The two drops that make up this collection couldn’t be more different from one another but the commonality between the two is texture. I really wanted to focus on maximizing different textures to their fullest potential. This process was a bit more intense than the Girls of Blaze because we took a lot of risk, and created a lot of tweaks to get it right. The thing that I love about these two drops is you see the evolution of my personal style from the first collection into the second one. I love them both so much for totally different reasons,” Solange told Saint Heron.

Solange is looking for the new collection to surpass the first collection’s success. “When I got the call that the shoes sold out in an hour from my friends at OC, I was so so damn overjoyed. I honestly am most proud of how organic the entire process was from start to finish, from everything from working with friends to create the shoes, my husband shooting the campaign locally, premiering them at one of my best friends’ store. I think the fact that it never once felt like work made it all the more magical. It truly was a natural reflection of just a bunch of awesome, incredibly talented friends all working together to do something we all dug, so the fact that people dug it so much was the icing on the cake!,” she said.

But for now, justice obviously more on Solange’s mind than sneaker sales.

She posted this on her Instagram:

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