Natural Mystic: Bob Marley’s Family Set To Launch Marley Natural, A Legal Marijuana Business
Bob Marley is known for his revolutionary music and iconic image for world peace. The late reggae-ska musician is also known for his Rastafarian religious beliefs where followers smoke marijuana to feel closer to their messiah, Haile Selassie I (former Ethiopian Emperor). Since marijuana is closely linked to the Marley brand (and the fact that marijuana use is becoming more and more mainstream), his family and a Seattle based private equity firm have announced the creation of Marley Natural.
USA Today says the brand is a “premium cannabis brand rooted in the life and legacy.” Marley Natural will also serve as a the first global brand of marijuana. The marijuana line will include pot-infused creams, strains of heirloom Jamaican cannabis (Marley’s favorite type of marijuana to smoke) and accessories such as vaporizers. Marketing for Marley Natural will be handled by the same agency that works on New Balance and Starbucks Coffee. The cannabis from the Marley Natural line will be sold separately in buds, oils or concentrate.
Brendan Kennedy, CEO of Privateer Holdings, which owns Marley Natural, says of the business launch, “This is what the end of prohibition looks like. Bob Marley started to push for legalization more than 50 years ago. We’re going to help him finish it.” Rita Marley, wife of the late musician, says Bob smoked a pound of marijuana a week and noted the business launch is what their family dreamed of. She also noted how Western society condemned marijuana in the past by calling the plant weed or drugs. Rita Marley said, “We saw it as a spiritual thing, given to us by God.”
This is not the first business the Marley family has started since the death of their patriarch Bob. The Marleys have licensed brands of coffee, audio equipment and clothing merchandise.
Marley Natural is set to launch in late 2015.
Below, is a news video on the Marley’s marijuana business.