Get That List Ready! Holiday Shopping Season Starts Early This Year
If you’re like me, you haven’t thought about Christmas shopping yet. But retailers want to get you out shopping earliest as possible.
Every year the Christmas holiday season officially kicks off on Black Friday, the day after Thanksgiving. Well, this year it will be moved up by nearly a week. So better get that list ready if you want to get some deals.
USA Today is tracking Amazon, which begins offering holiday deals at the beginning of November, but will add more products and more frequent deals, says spokeswoman Julie Law. Also, Amazon will increase its deal of the day special to feature two daily deals from November 1 until December 22. There will also be more products available as “lightning deals” from November 1 until the official, post-Thanksgiving Black Friday weekend. Lightning deals are items that go on sale for a limited amount of time each day. And not only will there me more products, the deals will be offered more often during the day.
On Saturday, Walmart launched more than 20,000 “rollbacks” — reduced priced items — says Steve Bratspies, executive vice president of general merchandise. “Stores typically have about 10,000 products on rollback during the rest of the year. Walmart.com will also give an early nod to Cyber Monday with a 24-hour deal event on Monday,” reports USA Today.
This year, Walmart will test online price matching in some markets.
But Amazon and Walmart aren’t the only retailers who are offering Black Friday deals weeks before the actual day.
Look for Office Depot and OfficeMax to also start holiday deals this weekend. They will discount laptops and touchscreen computers from Nov. 2 through 15. And for every Monday in November, the stores will feature Cyber Monday deals, the company announced. And this will be the first year Sears will offer Black Friday deals two weeks early during a friends and family sale November 9. According to the company, some apparel, appliances, tools and footwear will be priced at a steeper “Black Friday” discount on top of the 5 percent to 15 percent discount as part of the friends and family sales event. The company is hoping to turn things around following the recent announcement of store closures and layoffs.
And if you want to skip the turkey and fixings, most stores are open now on Thanksgiving. Kohl’s for example, has just followed Macy’s in announcing it will open two hours earlier on Thanksgiving, at 6 p.m.