Christina Brown, founder of beauty site LoveBrownSugar.com, recently spoke with Carol’s Daughter founder Lisa Price about the L’Oreal acquisition, a business move that has caused some concern among fans who fear the products will be changed as a result. Carol’s Daughter was an inspiration to many as Price literally took a homegrown business and turned it into a corporate giant.
“L’Oreal is the largest beauty company in the world,” Price told Brown. “They have a really great roster of brands that they’ve acquired that I personally believe they’ve taken really great care of. Kiehl’s was a brand that I always looked to when I was a small company, as a brand that I admired… It’s a family-owned brand with its own heritage, in existence for many years and you don’t feel that disconnect. L’Oreal is a place I felt understood what I wanted to do and that would give my ‘baby’ a good home.”
According to Price, her employees will follow her to L’Oreal. And when addressing the concerns that there may be product changes, Price says that will remain the same as well.
“There aren’t going to be any real changes. For me, it’s having access to information and data and people who do things on a global level that I currently don’t have access to. As far as the formulas are concerned, I tell people I’ve used my face creams and hair milk every day since the brand started. I’ve been using them for years! The last thing I want to do is change the formula of something that I’ve been using every day myself for years. And it’s the last thing that L’Oreal wants to do.”
Since the deal announcement, Price has been accused by some as “selling out.” But Price doesn’t see it that way.
“Honestly I think the customers that are loyal to us understand what’s going on and they’re more concerned with ‘I hope you don’t change the products. I hope my favorite isn’t going away.’ My message is clear – that we’re not going anywhere. We’ve been on this journey together and I want you to come along with me because I’m not going anywhere. People who have a more negative view – who are angry who are outraged. I’m not sure how many of them are actually our loyal customers. I’ve actually read some comments like “Well I never used your products anyway”. I understand everyone is entitled to their own opinion. I made choices and decisions that I thought was best for the brand. The brand still has my mother’s name on it. I still feel a responsibility to her and to my family.”
Customers will still be able to buy products at the company’s stand-alone NYC stores in Harlem and in Brooklyn’s Atlantic Terminal Mall.
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