TV is finally waking up to the power of the Black female viewer. Following the success of OWN’s programming targeting Black women, other cable networks have taken notice. “And now it seems that other media outlets are looking to tap into the ratings goldmine that is Black women. More specifically Centric TV, which according to the New Pittsburgh Courier, is rebranding itself as a station for the sistas,” reports People, Places & Things.
Now comes a new, weekly half-hour national network syndicated show, “Women of Power,” airing every Sunday on the TV One cable network, starting October 25. It is produced by Black Enterprise and Central City Productions and highlight accomplished Black women entrepreneurs, CEOs, moguls, and political leaders.
The show, which was inspired by Black Enterprise Women of Power multimedia franchise (best known for the annual Women of Power Summit), recently kicked off with host Caroline V. Clarke’s interview with actor and Black-ish co-star Tracee Ellis Ross.
“After celebrating our 10th year partnership with Black Enterprise Magazine under the banner of New Millenium Media Partners, I am pleased to announce the transition of the ‘Black Enterprise Business Report’ television show to our brand new, first run ‘Women Of Power’ half -hour weekly lifestyle television series,” said Don Jackson, chairman of Central City Productions.
“Our other weekly series, ‘Our World with Black Enterprise’, will continue under its current title as the longest running black news magazine show on television for over 30 years,” Jackson continued. “It will now incorporate more items of interest from the former ‘Black Enterprise Business Report’ series.”
Women of Power will do segments on tennis legend Venus Williams, Xerox corporate CEO Ursula Burns, crisis management expert and Scandal inspiration Judy Smith.
Viewers can also watch the program each week on Black Enterprise website.