You Can Now Stream Music, Audio On Twitter Via SoundCloud Deal

October 20, 2014  |  

Twitter is sure to get more users with this move. The social media network will now allow you to play podcasts, music, and other audio clips straight from your timelines, or message feeds, via a new feature created in partnership with SoundCloud.

Twitter has launched “Audio Card,” letting users listen to a variety of content while they are browsing their timelines. And it promised audio from SoundCloud’s partners, which include NASA, The Washington Post, CNN, David Guetta, Coldplay, and Warner Music, reports The Chicago Tribune.

According to Twitter, Audio Card offers musicians a chance to post exclusive clips.

“Many more musical artists and creators will be able to share exclusive, in-the-moment audio to millions of listeners on Twitter,” the company says.

“Instead of sending users out to a website or separate app, songs and podcasts will now play right there below the tweet in a virtual ‘card,’ just like videos and pictures,” reports NBC News.

Audio Card follows moves into music streaming from Apple Inc and Google Inc, which is said to be the fastest-growing segment of a music market that is currently dominated by iTunes.

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