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Planning and forward thinking, that’s what it takes to be a successful small business owner. As winter approaches many smart small business owners are thinking of ways to maximize their profitability during this season.

Take last year’s cold snap. Some businesses were prepared for it and raked in a ton of money, other businesses scrambled to meet customers’ demand. Preparis, the Atlanta-based consulting firm has had a nearly 30 percent increase in demand for its severe weather and disaster planning services, according to CEO Armistead Whitney.

Small businesses should have a weather contingency plan. If you know severe weather conditions will affect your business and its activities, then plan ahead for this scenario. If you know your business sees more clients during certain seasons, then make sure to have extra help and maybe new services at that time. Kyle Henning for example, is expanding his three Minneapolis-area Anytime Fitness franchises because last’s year’s rough winter caused a 20 percent surge in business. “The colder and snowier than usual winter had people with cabin fever jamming the gyms,” reports Inc.

There are certain businesses that naturally do better in snowy and rainy conditions, such as auto repairs. Car owners need to ready their vehicles for the weather and there are more accidents during these times. Thus more business for garages. So think about how your business can benefit during the winter and how you need to prepare for the season in order to keep your company running smoothly.

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