For the second year in a row, Heat Free Hair has partnered with the TigerLily Foundation for Breast Cancer Awareness Month. A portion of the proceeds from all Heat Free Hair sales during the month of October will benefit TigerLily and its good works. There will also be a custom wig giveaway for women undergoing breast cancer treatment.
This sort of support and philanthropy is exactly what this month — and all of the other health awareness months — are about. And while we all want to participate in some way, we want to do it in a way that is generous without intruding upon the normal course of business.
“I have always been a huge advocate of supporting smaller organizations because I believe your donations will go directly to someone in need without having to worry about some of the overhead costs that a lot of larger organizations have. Last year, I researched breast cancer organizations that were doing amazing things and having a great impact and found Tigerlily,” Ngozi Opara, founder of Heat Free Hair, told us in an email.
Finding an organization that you believe does the most good is the first step in a charitable act that makes you feel like you’re making a difference. Then you get into the logistics.
“What I loved the most about the Tigerlily Foundation is that they don’t just raise awareness, they also support the women and their families during and after treatment. They do things like get them groceries and do a lot of the tasks that may be taxing on a patient during treatment and then they continue support after treatment,” Opara continued. “After I researched them I found out that one of my employees at the time was actually cousins with the founder and that made it very easy to connect and after speaking with the founder Maimah Karmo, I knew I had made the right decision to support their efforts.”
For Opara, last year’s commitment was made as the company was still in its first year of business. So “luckily,” she says, they were able to keep their word.
“For other small businesses who want to enter into a philanthropic partnership, a great way to protect yourself financially in the event that sales are slow that month is to commit to donating a flat number or wait until all sales are calculated at the end of the month and then announce your contribution or donation amount,” Opara advises.
If you have a charitable program that you’d like to call out, please feel free to do so in the comments.