New Dating App Meld Targets Unmarried, Educated Black Professionals

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Statistics have continuously remind us that highly successful black women may never get married. On figure from 2009 said 70 percent of professional Black women were unmarried. Seeing a need in the love market, Dartmouth’s Tuck School of Business graduates Tona and Wale Ayeni have created an app called MELD that is available on iTunes and Google Play, specifically for college-educated Black singles.

“[O]n all the major dating sites–OKCupid, Match.com, and eHarmony–it’s the same story: Black people–including professionals–have the lowest response rate out of any group. They spend the most time reaching out and expressing interest, but do not hear back from the people on the other end,” Tona told Fast Company.

Although there are several sites that cater to online Black dating community, both Tona and Ayeni believe those particular sites do not meet the needs of educated and higher income Black professionals. Ayeni states, “The reason that we believe we’re creating something that is unique and differentiated is that MELD is a curated list of educated black professionals.” MELD determines its user’s geolocation to help filter potential suitors. MELD will also insure that their users create detailed profiles to keep MELD from becoming a “hookup app,” a reputation that Tinder has gotten.

Besides creating another outlet for black professionals, Tona and Ayeni believe they will be able to change the image of Black people. Tona stated, “There are still cultural issues that are contributing to Black women and Black people in general struggling to get married. We’re creating a place for these people to find each other and bond over shared life goals.”

Is MELD for you?

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