Negotiating and Networking, the Other All-Star Sports

February 22, 2011  |  

(ESPN) — It was after 1 a.m. Monday when I finally got a response to the question that had been on my mind for a full day after Blake Griffin provided the defining image of All-Star Weekend (above): What’s going to happen to the car?  The moment Baron Davis popped up through the sunroof to throw an alley-oop pass that Griffin grabbed as he flew over the hood on his way to a two-handed dunk, the signature slam of a revived contest, this instantly became the coolest Kia ever. Let’s face it, pulling up to the club’s valet line in a Kia wouldn’t get any heads turning in your direction under normal circumstances. But pulling up in the Kia Optima that Blake Griffin dunked over? Baller status. I’d leave the Sprite Slam Dunk stickers on the doors, just to let ’em know.

From what I was told, the car will be given to the Clippers, who will then donate it or sell it in a manner they see fit. I suggest they auction it and either give the money to the family of Wilson Holloway, Griffin’s high school teammate who died from complications of Hodgkin’s lymphoma last week, or use the proceeds to start a scholarship fund in Holloway’s name at Tulsa, where Holloway played football.  That won’t be the end of the connection between the car and Griffin. You’ll be seeing the two together in Kia advertisements, something that had been in the works for weeks after Griffin decided he wanted to do the dunk. He let the NBA know he was going to dunk over a car, and the league made sure that car would belong to a league partner, which Kia has been for four years.

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