Positioning Yourself For An Opportunity Now!
Welcome to our weekly column, Reset. Written by Karen Taylor Bass, this column, published each Tuesday, is about life lessons learned and mastered mentally, spiritually, and physically and how they contribute to a successful life and career.
Have I told you how fabulous you are lately? As a fellow entrepreneur, you are not alone in your struggle, stress, and lack of resources for your multi-million dollar corporation. Given the economy, however, the perfect time to press RESET and position yourself for an opportunity is now.
With unemployment still high among African Americans, now is a great time to become an entrepreneur. Entrepreneurs are passionate, fearless, resourceful and the driving force of the economy. Regardless of what you have been told, companies are hiring consultants with a fresh winning perspective and a flexible engagement fee. So now is the time to position yourself as an authority in your field, commit to doing something different and offer your talent/services to multiple (small to midsize) companies to secure consistent business.
Many times people are not prepared for the avalanche of blessings when they occur. Prepare to implement my tips to build your brand, create a niche, formulate a winning plan and, most importantly secure, FREE, do-it-yourself press for your brand.
- Have your materials ready. Success can smell success. Have that look about you, dress appropriately and have your message on hand to deliver the pitch and close the deal. If you believe in your product, others will come to the party in a matter of time.
- Reputation is everything. Let your work speak for you. If you give your word, honor it. Don’t commit if you cannot meet the deadline. People always remember the screw up.
- Speak up. If you don’t agree with someone’s agenda or how they are positioning your product speak up. Being amenable to everything will not garner fans, only enemies down the line.
- Be well rounded. Make certain that you are knowledgeable about current events; this will empower you to have a conversation with any CEO, mogul, or average Jane.
- Be proactive. If there is someone that you want to get in contact with, reach out. Write a letter, send an email, and make a call; look within your circle for a connection. Work in that order and you will get results.
- Make time for others. Time is a premium and you are a priority. Make certain that you treat yourself and others that way. If someone is reaching out to you, then you must respond in a timely fashion.
- Get to know the “team.” Don’t be an elitist and ignore the administrative assistant, receptionist, or mailroom clerks. They are the ones really running the company and are privy to information. Be polite and respectful to everyone and become allies with those in the know.
- Stay out of gossip. Don’t get caught up not minding your business, which means not taking care of your money.
- Steer clear of dream vampires. Don’t share your dream with people unless they are like-minded and possess the same energy as you.
- Get involved. Join organizations to widen your networking base and utilize your friends/co-workers/affiliation to make the introduction for you.
- Empower yourself and others. Give back to others from a sacred space and be counted. You can volunteer, make a contribution or just be there for someone in need.
- Be consistent. If you provide service a certain way, continue to provide it that same way, only better.
- Be viral. The Internet is a force and you must participate. For companies to prosper they must register with an online social network for connections (LinkedIn, Instagram, Pinterest, Twitter, Facebook) blog; e-blast newsletters; webinars; and podcast.
- Smile and be engaging. The law of mutual attraction works.
Karen Taylor Bass’ Reset: This is your moment to win and be counted – your opportunity is close, don’t give up. Promote your business and be purposeful, poised, and consistent.