When it rains it pours. Not only was Ray Rice fired from the Baltimore Ravens and suspended indefinitely from the NFL, all of his endorsement deals are crumbling around him.
First, the Baltimore Ravens organization tweeted that if fans, who’d purchased his jersey, would like to exchange it, they can do so.
His jersey has also been pulled off the shelves at Dick’s Sporting Goods and Modells and is no longer available on the NFL’s official website.
Then, Nike confirmed to ESPN that they’ve severed their endorsement deal with Rice just today. Before he was terminated, Nike used Rice this past January to unveil its cold weather gear. Nike, who is the official apparel provider for the league, rarely severs its contracts with athletes. Only Lance Armstrong, Justin Gaitlin and Michael Vick have ever had their contracts revoked before.
The company has also suspended their contract with South African sprinter Oscar Pistorius because of the pending case in the death of his girlfriend, whom he shot and killed.
Earlier today, Fox News reported that Rice will be removed from the popular “Madden NFL 15” game. Rice already appears on the game which was released on August 26 but he will be edited out in a Week 1 update and will not appear on the Ravens team or as a free agent.
It was later confirmed by USA Today.
Unfortunately, a person’s pockets and even reputation has to be negatively affected before they realize the severity of their actions and make an effort to seek help to address the dysfunction. Here’s hoping that this is the wake up call to Ray Rice and other men who abuse women.