SheTaxis: Taxis Exclusively For Women Offering Female Drivers

September 10, 2014  |  

Years ago Stella Mateo, a New York City mother of two daughters, wished she had access to female taxi drivers to shuttle her girls to soccer, field hockey, basketball and gymnastics practices when she couldn’t. Realistically, you can’t entrust your young daughters to male strangers.

So now she has launched SheTaxis — SheRides, a taxi service for women offering female drivers. Starting September 16, the new livery cab service will be available in New York City, Westchester County, and Long Island. The service can be requested via app or by merely hailing a SheTaxi in the street. You can tell it is a SheTaxi because the drivers will be wearing hot pink pashmina scarves.

The app will be available only through Apple, and will soon be made available for Android devices.

Mateo has strong ties to the taxi service. Her husband, Fernando, is the founder of the New York State Federation of Taxi Drivers, an industry group representing 30,000 taxi and livery drivers.

According to Mateo, it is also a way to employ more women in a service dominated by men. “Of New York City’s 59,999 for-hire drivers of livery cars, green cabs, limousines and luxury sedans, only 2,952 of them, or 5 percent, are women, according to city data. Even fewer women drive yellow cabs: 574 out of 51,874 drivers, or 1 percent,” reports The New York Times.

SheTaxis has a staff of six and has already recruited 50 female drivers, ranging in age from 21 to 70. Fares are collected through the app, using credit or debit cards, which then sends payments to the drivers.

According to Mateo, she hopes to expand her livery service to Washington, Miami, Chicago and other cities during the next year.

Sound like something you’d take advantage of?

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