Digital HD Has Moviegoers Camping Out On The Couch For A High-Quality Film Experience

August 27, 2014  |  

Oscar winner 12 Years a Slave was the most successful Digital HD title from Twentieth Century Fox to date at the time of its release. It’s just another indication of the way consumers are watching movies. Digital HD releases are outperforming comparable titles by significant margins, according to Fox. Industry wide, the company is seeing growth exceeding 50 percent year-over-year. And at Fox, many of the new release titles are performing 100 percent better than comparable titles from the previous year. Belle, another Fox film, was released on Digital HD on August 12, so anyone interested can add to their collection.

Technology has revolutionized (and simplified) many aspects of life. The home entertainment experience is no different with tech taking the pastime from VHS tapes to DVDs, Blu-ray discs and the cloud-based UltraViolet option. However, Digital HD has carved a space for itself in the world of home entertainment, becoming the method of choice for many digital-savvy film buffs.

Coined by Twentieth Century Fox in 2012, Digital HD allows consumers to download or stream their favorite movies on a variety of connected devices in high-definition instantly. In addition to offering earlier access to new releases (roughly two weeks prior to DVD or Blu-ray) and availability on multiple devices such as TVs, cable boxes and mobile devices, it’s affordable and boasts cloud storage. The price point for the titles are typically around $15.

“Digital HD gives consumers instant access to the newest movies as well as their favorite classics in a convenient way that caters to their digital lifestyles,” says Mary Daily, president and CMO, Worldwide Marketing at Twentieth Century Fox Home Entertainment. “With one-click of a button, fans can purchase their favorite titles from iTunes, or the digital retailer of their choice, before they are available on Blu-ray or DVD and in high definition, to keep forever in their cloud. Digital HD means their movies are always available on their devices anytime, anywhere.”

With the shift in consumer viewing habits, they are becoming more and more comfortable with downloading and collecting digital content like movies, TV shows, music and e-books on their devices.

“We are optimistic about the success of Digital HD thus far and look forward to bringing even more value to consumers through the availability of additional content on Digital HD, such as deleted scenes or extended cuts of their favorite films,” says Daily on the future of Digital HD. “Our goal is to bring consumers even closer to more of the content they love.”

Based in New York City, Janel Martinez is a multimedia journalist who covers technology and entrepreneurship. She is the founder of “Ain’t I Latina?” an online destination geared toward Afro-Latinas. You can follow her up-to-the-minute musings on Twitter @janelmwrites

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