It’s All About “Me” in the Digital Space?

February 11, 2011  |  

by Lauren DeLisa Coleman

On again, off again and mired in legal battles, but now it’s definitely on, for certain:  the biopic of Tupac, “All Eyez On Me” (working title).  While younger GenYers may not have ever had the opportunity to see ‘Pac perform live, there should probably be some solid interest in in a film about this icon if for nothing but his sheer legendary status and tragic, mysterious end.  But interest may be piqued by the opportunity for stardom. Yes, you read correctly. In the era of mix-and-stir celebrity, the latest possibility is on the horizon.  Whereas the biopic on Notorious B.I.G, “Notorious” broke some bounds by placing the casting process on-line, “All Eyez On Me” will actually hold part of the casting process on-line via an exclusively dedicated website.

Skee.TV in association with Morgan Creek Productions/Universal Pictures and director Antoine Fuqua are actually going to be holding an on-line casting call to find just the right person to play Tupac.  My friends at Skee have told me that the campaign will feature a month-long online open casting call creating a major opportunity for aspiring black male actors. Interested parties will have to upload video, and then fans will vote.  The whole process, which will kick-off later this month, will serve as a nice little package of casting-meets-early promo for the film, not to mention a brass ring for any advertisers interested in being on the site.

Easy to post, perhaps.  Easy to get votes?  Maybe not quite.  I know we’ve all gotten the auto-email from friends (and not nearly friends) asking us to vote on any number of things that they or their loved ones are participating in on the Web.  Often times the voting is cumbersome with mandatory registration to go through before posting your vote during an already very busy digital day. You’d really rather not, but your attention to karma kicks in, and you power through the process.

One hardly has time to even look at any other entrants let alone enter a quick thumbs up vote to support your boy or your girl.  It’s interesting to see how we’ve gotten so into voting and judging via text or email these days.  Back in the day, it wasn’t quite the same.  Everything is a competition from the possibility of getting a big break to the possibility of cooking the best big bowl of chili.

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