Speed Networking: How To Brand & Promote Yourself In 2 Minutes
Welcome to our weekly column, Reset. Written by Karen Taylor Bass, this column, published each Tuesday, is about life lessons learned and mastered mentally, spiritually, and physically and how they contribute to a successful life and career.
You have limited time/resources and your brand needs leveraging to score a potential client or employment. How about a little speed networking at an after-work affair, conference or mixer?
Speed networking is a creative way for entrepreneurs to meet substantial business contacts, secure referrals and network in a friendly, uplifting environment, in a matter of hours. Networking is the best tool to secure an opportunity. Now you can expedite the process while promoting your brand — and yourself — in under five minutes with no hassles in a relaxed setting.
Like many entrepreneurs, I understand the importance and value of time, talent and worth. My brand is Karen Taylor Bass, PR Expert, and “Brand Mom.” My business is consulting corporations, entrepreneurs and individuals on how to position their brand via media campaigns, PR coaching, while simultaneously positioning myself as the go-to expert as it relates to all things strategy and branding. How is this done? By spicing up the networking with some speed and momentum.
I’ve tried countless strategies to secure new business and keep existing business. Although technology is an amazing tool with very little filter, nothing beats the old fashioned way of doing business — face-to-face.
Making a pitch to someone involves nerves, sweaty hands, and maybe even a forced smile or two, all while trying to be genuine in some way. A valuable lesson I learned was pressing RESET and getting comfortable with speed networking to grow my brand. When things get stagnant, you must shake it up and go back to the foundation to stand out.
Karen Taylor Bass’ tips to speed networking:
Prepare a smart and succinct two-minute brand pitch. Engage your colleague and promote your expertise.
Listen. Often a lost art form, however, the best way to communicate and learn.
Collect business cards and meet new colleagues.
Engage, promote and be the brand you want to be.
Take notes on new business contacts, writing down keywords to remember the person for a follow-up.
Work the room during the reception to get out of your comfort zone.
Follow-up with all potential contacts and referrals within 48 hours.
Make a poor pitch. Make certain your pitch is interesting and includes the basics along with a tag line (what your business is known for), target audience, your niche and any accolades you’ve received
Lack of confidence. Believe in your brand each and every time.
Fail to follow-up. It is reported that 90 percent of business leads are not procured. What’s the point?
Speed Networking Reset: Invest your time and money to network strategically in a controlled environment with decision makers and doers with the goal of securing an opportunity. Think that way and you can make it happen.
And check out this site for a little more detail on speed networking and various events.
Karen Taylor Bass is a best-selling author, PR Expert and understands that life only gets better when you press RESET. Follow her @thebrandnewmom