The new Broadway show based on the music of Tupac Shakur, “Holler If Ya Hear Me,” has announced that it will close on Sunday, July 20 after 38 regular performances and 17 preview performances. The show has been plagued by low ticket sales and mixed-to-poor reviews. It opened for previews on June 2 and for regular performances on June 19.
The New York Post published a story on June 24 saying the show was going to close that Sunday a few weeks ago, saying that ticket sales only totaled $170,000 for that week. The show continued on with the shows producer, Jessica Green, admitting that the sales figure was accurate but that they were “optimistic.”
However, when MadameNoire checked ticket sales for the week of June 23 through the 29, ticket sales had dipped even lower, to $159,571. For the week ending July 13, ticket sales went lower than that, to $154, 948, with the average ticket selling for just over $38. Performances were played to 45.4 percent capacity, according to Playbill.
To compare, “Hedwig and the Angry Inch,” a Tony winner in February starring Neil Patrick Harris, brought in $1,072, 311 with the average ticket costing $148.66. And it’s not even the show with the highest ticket sales for the week.
In a statement on behalf of the producers, Eric Gold said:
“My hope is that a production of this calibre, powerful in its story telling, filled with great performances and exciting contemporary dance and music will eventually receive the recognition it deserves. It saddens me that due to the financial burdens of Broadway, I was unable to sustain this production longer in order to give it time to bloom on Broadway. Tupac’s urgent socially important insights and the audiences’ nightly rousing standing ovations deserve to be experienced by the world.”
The show was directed by Tony award-winner Kenny Leon and stars poet Saul Williams. As recently as last Wednesday, the cast was performing on television morning programs promoting the show. Tickets are still available through Sunday’s final performance.