Nia Long has been tapped to become a new brand ambassador for the White Diamonds scent, joining Regina Hall as an ambassador for the brand.
Launched more than 20 years ago, it is one of the top-selling fragrances on the market with more than a billion dollars in sales. Some of the proceeds from her Elizabeth Taylor Fragrances are earmarked for the Elizabeth Taylor AIDS Foundation.
Long will help introduce a new product, White Diamonds Lustre Elizabeth Taylor.
“Elizabeth Taylor said White Diamonds was her ‘Diamonds In A Bottle,’ and that’s what Lustre really is to me – Lustre just adds that extra sparkle,” said Long, who will be starring in WE tv’s first original scripted drama series, The Divide, premiering Wednesday, July 16.
The company is hoping to pull in a new, younger market with Long, describing the new product as sparkling with “the energy of youth, the vibrancy of a strong personality and the mystery of what might come next.”
Back in May, it was announced that Regina Hall would also be serving as a brand ambassador for the perfume. “Whenever I do red carpet looks one of the things that I like is to always make sure that there’s a sense of elegance and class,” Hall told us a couple of months ago. “And I felt like [Elizabeth Taylor] always exuded that.”
Elizabeth Taylor launched her scent with Passion, which was an instant success and was soon followed by Passion for Men. White Diamonds was released in 1991 and has become Taylor’s most successful fragrance grossing $61.3 billion globally in 2010, according to market research firm Euromonitor International.
“With the launch of her first fragrance in 1987, Elizabeth Taylor’s Passion, she built a fragrance empire and one of the most successful brands in fragrance history,” a statement from the company said (via CNN). “White Diamonds remains a best seller almost 20 years after its 1991 introduction, a testimony to her transcendent and enduring appeal. Our best tribute to Elizabeth Taylor will be to continue the legacy of the brands she created and loved so much.”
“Branding is everything these days, but to attach yourself to something that really has a legacy behind it,” Long told us in an interview just last month. Read more on that here.