Pooka Pure And Simple Founder Dawn Fitch Offers Tips For Expanding Your Small Business

July 9, 2014  |  

It’s not too often these days that you hear about an entrepreneur expanding with brick-and-mortar outlets, but that’s exactly what Dawn Fitch has done. The founder of Pooka Pure and Simple, a 13-year-old line of natural bath and body products, just announced a new store in Newark.

“There is so much development and so many new initiatives going on in the City; especially for the business owners on Halsey Street,” Fitch said in a press release statement about the expansion. Pooka Pure products are also available online and at more than 40 Whole Foods markets.

Black women are building businesses faster than any other demographic in the US. But it’s not just about launching a company. For many, it’s about taking it to the next level, growing the brand and making more money and a bigger name of your product.

With this latest expansion, we asked Fitch for three tips to share with aspiring entrepreneurs on the rise who are also looking to make their business flourish further. Here’s what she told us via email:

I feel like there are 3 things you need: Faith, so that you know and believe your business is going to make it; Perseverance for when it seems like its taking forever; and Support, it’s hard to make it alone  🙂

Start your business on the right track.

1. Go to your local college or university and visit their small business department, I’m pretty sure they all have one. The appointments are usually free, they will help you register your business, set up your business entity and file any paper work you need.

2. Keep good records. Even if you aren’t ready for an accountant, make sure you use Quickbooks or Excel spreadsheets to keep track of your finances.

3. Protect yourself and your ideas. Get your trademarks done early so that when your business takes off there are no issues.

If you’re still on the ground floor in the startup stage, you might want to begin with these bits of advice from Delisha Grant, an attorney with her own law firm who launched The WeBelieve Initiative to help others launch their businesses. During a panel discussion at the most recent National Action Network Annual Conference, she also talked about the importance of trademarking your idea and gave a few tips for starting a business with a partner.

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