Tupac Musical “Holler If Ya Hear Me” To Visit Morning Shows Amid Talk Of Low Ticket Sales

July 7, 2014  |  

We’re just a few weeks into the Broadway run of the new musical “Holler If Ya Hear Me,” based on the music of Tupac Shakur, and already there’s talk that the show is struggling financially.

New York tabloid newspaper the Post published a story on June 24 saying that the show’s fortunes had taken such a desperate turn that it would be forced to close within a matter of days.

“The show — henceforth to be known as ‘Holler If Anybody Buys a Ticket’ — took in a measly $170,000 last week, making it the lowest-grossing show on Broadway,” wrote the paper.

Of course, the paper was wrong since the show is still open and selling tickets. But critics have been lukewarm about the show, which could be impacting ticket sales.

“We are increasing every week, we are getting in new audiences that have never gone to Broadway before. There’s a little bit longer of an acclimation period, let’s say, between education and actually coming out,” producer Jessica Green told The Hollywood Reporter after the Post story appeared. She confirmed the $170,000 figure but, according to the mag, remained “optimistic.”

That optimism was shared by director Kenny Leon, who spoke with us while the show was preparing for previews. He went on to win a Tony award that Sunday for directing the Broadway version of “A Raisin in the Sun” with Denzel Washington, Sophie Okonedo and Anika Noni Rose.

“When they find out Holler has value and impact on their lives, they’ll come see it… Holler is the new Raisin in the Sun. Both are stories about the American Dream,” Leon told us at the time.

According to figures we found from Playbill, ticket sales for the week of June 23 to 29 actually dipped a bit to $159,571. (Playbill says it gets its figures from The Broadway League.)

A spokesperson for the show told us today via email that while they “don’t report specific sales figures,” the show is doing better than these reports would indicate. “Daily sales into future shows are good,” a spokesperson told us.

The show has certainly been getting a lot of media coverage. The latest is a story today on The Daily Beast by Henry Louis Gates Jr and Marcyliena Morgan, which talks about how suited Tupac is for Broadway and how this show could be transformative for the Great White Way.

“…[T]he honesty and language of the play allow the audience to experience the raw anger and frustration as well as the belief that if one doesn’t give in, if one ‘keeps their head up,’ life, ultimately, will get better,” the story says.

The cast will make an appearance on Good Morning America tomorrow and Good Day New York on Wednesday.

Is this a show you want to see? Are you going to buy a ticket?

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