What Would Tyler Perry Do? Trademark A Popular Phrase For Profit Of Course

July 6, 2014  |  

Ain’t this some…You may have rocked a fluorescent bracelet or anklet in the past decade or so toting the phrase “WWJD?” which stands for, “What Would Jesus Do?” Well, according to Access Atlanta, Tyler Perry’s response to the popular question was: Pay him. The site reports that the Atlanta-based entertainment mogul has trademarked the popular phrase that bible camps and church groups have been displaying for years.

Apparently, Perry has been disputing over the trademark for years with another interested party, but in the end, the writer/producer/actor famous for his “Madea” character prevailed.

It’s unclear whether Perry can prevent church youth groups and bible camps from using the phrase to spread their faith, but Perry isn’t being completely unreasonable. Us common folk can apparently still say “Jesus” without being sued.

The Hollywood Reporter mentions:

“He included a disclaimer that he wasn’t attempting ownership on the exclusive right to use “Jesus” apart from “What Would Jesus Do?”

All this time and that phrase was never trademarked?!  We wonder what plans Perry has for the phrase, but Jesus please don’t let it be some kind of “What Would Madea Do?” movie.

What plans do you think Tyler Perry has for the phrase? Do you think the trademark is fair for those who have been using it for years?

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