Tweet & Shop? Twitter Tests Out ‘Buy Now’ Button For Social Shopping

July 2, 2014  |  

I never really connected shopping with Twitter, but pretty soon you may be able to shop right on your Twitter timeline. On Monday, a new “Buy now” button popped up on various tweets, all of which included goodies that link back to shopping site Fancy, reports Mashable. The button only appeared on mobile. It didn’t appear on Twitter’s web version.

Tech news site Re/code first discovered the tweets, but the button didn’t work. So it looks like Twitter is just testing out the idea of entering into offering e-commerce services.

“The tweets, which no longer appear in the form captured by Re/code, gave a possible glimpse into Twitter’s plans for creating a new revenue source. So far, the social media site has relied on sponsored tweets, essentially advertising, to make money, but Wall Street wants more,” reports CNet.

When asked for a comment by Mashable, Twitter did not immediately respond. But Twitter’s entry into e-commerce has long been rumored. According to a  Wall Street Journal report from April, multiple ad types were on the way for Twitter, including shop-able Twitter ads. And Twitter put its toe in the water when Amazon launched a similar shopping feature on Twitter. “The e-commerce giant now lets users put things in their shopping carts by tweeting #AmazonCart in response to any tweets with an Amazon product link,” reports CNet.

Twitter isn’t the only social media sites considering — or have tried — social shopping. Facebook tried and failed with Facebook Gifts for example. Social networks, with their viral component and the ability to add photos and clips, could attract online shoppers. Though we’ll have to see if consumers are ready to go shopping when they’re just doing a little leisurely tweeting.

If Twitter does actually roll out a shopping option let’s see how it plans on enticing you to spend your money.

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