#LeavePaulaAlone! 9 Ways Robin Thicke’s “I Want Paula Back” Campaign Is Affecting His Career
“Hi my name is Robin Thicke and I’d like to dedicate this song to my wife,” the Blurred Lines singer said at the BET Awards. “I want to say I miss you and I’m sorry — and this is called Forever Love.” And with that, every single BET viewer sighed collectively, rolled their eyes in unison, and used Thicke’s “I’m Gon’ Get Paula Back” campaign for a bathroom break.
Robin has been laying it on way too thicke! And the Twittersphere, using the hashtag #AskThicke, had no problem letting him know this.
“When are you going to stop begging for your wife back? #AskThicke?” one asked. According to Jezebel, the Twitter Q&A, organized by VH1, was supposed to help promote Thicke’s new album, Paula. But as you can see, #AskThicke flopped and turned into a Robin roasting session. (We’ve got a wrap up here.) In fact, Thicke’s whole “I’m Gon’ Get Paula Back” tour is a flop. It’s saccharine and damn-near sickening — and it just might be damaging his career.
Or is it?
Let’s take a look at the pros and cons of Thicke’s public groveling. Is it time for him to get up from his knees or is it good marketing?