#LeavePaulaAlone! 9 Ways Robin Thicke’s “I Want Paula Back” Campaign Is Affecting His Career

July 2, 2014  |  

“Hi my name is Robin Thicke and I’d like to dedicate this song to my wife,” the Blurred Lines singer said at the BET Awards. “I want to say I miss you and I’m sorry — and this is called Forever Love.” And with that, every single BET viewer sighed collectively, rolled their eyes in unison, and used Thicke’s “I’m Gon’ Get Paula Back” campaign for a bathroom break.

Robin has been laying it on way too thicke! And the Twittersphere, using the hashtag #AskThicke, had no problem letting him know this.

When are you going to stop begging for your wife back? ?” one asked. According to Jezebel, the Twitter Q&A, organized by VH1, was supposed to help promote Thicke’s new album, Paula. But as you can see, #AskThicke flopped and turned into a Robin roasting session. (We’ve got a wrap up here.) In fact, Thicke’s whole “I’m Gon’ Get Paula Back” tour is a flop. It’s saccharine and damn-near sickening — and it just might be damaging his career.

Or is it?

Let’s take a look at the pros and cons of Thicke’s public groveling. Is it time for him to get up from his knees or is it good marketing?

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