Social Media Fail: After Backlash, FAFSA Apologizes For “Help Me! I’m Poor” Tweet
//platform.twitter.com/widgets.jsWho doesn’t love the movie Bridesmaids? It’s a side-splittingly hilarious chick flick — except when FAFSA uses it to poke fun at your socio-economic status. Cue the outrage… “@FAFSA Thanks for satirizing the fact that you determine whether people receive an education or not,” Nicole Eigbrett retweeted sarcastically. “What idiot thought this was funny?” Ofirah Yheksel wondered. Even academic officials took to Twitter to express their objections to FAFSA’s Tuesday post. Take Annie Press, for example, president of Monroe Community College in New York: “Unbelievable,” she tweeted. “Take this down.” The comical Bridesmaids scene features Kristin Wiig as a drunken Annie Walker attempting to finagle her way into first class seating on an airplane. “Coach passengers are not allowed up here in first class — it’s policy,” an airplane staff member says. “Help me. I’m poor,” Walker whines.
“I understand trying to use memes to reach intended audiences but this is a case study in how not to do it!” Cara Willis said.
Once again, this goes to show that social media activity should always be monitored and double-checked before it gets permanently stamped into the virtual world of the internet.
FAFSA, or the Free Application for Federal Student Aid, helps students apply for grants, loans, and work-study programs. Federal Student Aid, a division of the Department of Education, hands out more than $150 million annually for higher education financing.
Tuesday’s tweet, which many found distasteful, was meant to be a tool used to get students to submit their FAFSA by the deadline, June 30.
via USA Today