Google Debuts ‘Made With Code’ Initiative To Introduce Technology To Young Girls

June 24, 2014  |  

The latest diversity numbers out of Silicon Valley prove just the opposite — a lack of diversity. There is a lack of people of color and a lack of women.  But according to U.S. Department of Labor projects by 2020, there will be 1.4 million computer specialist job openings. And in order to achieve gender parity by 2020, the tech sector must fill half of these positions, or 700,000 computing jobs, with women.

To do this, young women must be trained. And Google, whose ranks sorely need women and techies of color, has launched Made with Code, an initiative to help boost the numbers of women in tech.

And Google posted the announcement on its official blog. On which YouTube Chief Executive Susan Wojcicki shared a common concern of  many women in tech: that there are “far too few young girls” pursuing such careers. And in fact, less than one percent of high school girls, she said, are interested in majoring in computer science. (YouTube is a division of Google.)

“This is an issue that hits home for me,” Wojcicki said. “My school-age daughter instinctively knows how to play games, watch videos and chat with friends online. She understands technology. And she likes using technology. But she never expressed any interest in creating it herself.”

Made with Code aims to inspire girls to code and offers introductory coding projects. The company has committed $50 million over three years to support programs push to get more women into computer science.

Made with Code was launched with partners Chelsea Clinton, Mindy Kaling, MIT Media Lab and the National Center for Women & Information Technology, among others, reports The Los Angeles Times. The program will also collaborate  with organizations such as the Girl Scouts of the USA and Girls Inc.

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