Amazon Introduces Fire, A Smartphone With 3D Capabilities

June 18, 2014  |  

Amazon is officially entering the smartphone business, adding to it’s growing list of devices including the Kindle Fire and Amazon Fire TV.

“Fire Phone puts everything you love about Amazon in the palm of your hand,” explained CEO Jeff Bezos in a release about the new smartphone.

Available exclusively on AT&T and optimized for videos, multimedia engagement, and integration with Amazon’s pre-existing apps and products, the Amazon phone has been rumored to be coming for the past three years. The hesitancy to enter the phone market is understandable as the only two companies currently profiting off the selling of phones are Apple and Samsung.

However, just like with the Kindle Fire, Amazon isn’t planning to judge the phone’s success based on sales alone. They’re targeting their fans and customers (like the 20 million Amazon Prime subscribers). New users even get a free year of Amazon Prime, while existing users get an extra year tacked on to their plan if they purchase the phone.

There are three features that make Amazon Fire unique. One is a feature called Firefly, which essentially works like an amped up Shazam that can recognize music, television shows, and even photos or posters. You can also scan business cards, get additional details about the show, the song, or whatever you choose and purchase an item. The phone can scan barcodes and create a shopping list. According to the CEO, Firefly will recognize up to 100 million items.

The other feature everyone is buzzing about is the phone’s 3D capabilities. Now if you’re like me, you’re probably thinking, huh? Does that mean I can send my hologram through the camera?! Well, no, but it still seems like a pretty cool feature. They’re calling it Dynamic Perspective, which allows you to control your phone using head gestures, or even just your eyes. Images will be presented with greater depth so you can view items in a way that’s more natural to you. You can even play a game and take on the character’s viewpoint and the phone will pick up on your head movements and adjust the screen’s view accordingly. Open the map, and you’ll see towers and buildings appear to leap off the screen.

This third unique feature being offered is something that iPhone users will be jealous of. The Amazon Fire phone has unlimited photo storage. Some other key specs for the phone include a 4.7-inch HD screen, a 2.2 GHz processor, 2GB RAM, a 13 megapixel rear-facing camera, and a dedicated button to launch the camera app. It retails at $199 for a 32GB version with a two-year contract or $299 for the 64GB version.

It’s currently available for pre-order and ships July 25th. The Amazon Fire phone will be $199 with a two-year contract through AT&T.

So what do you think of Amazon’s new phone? Does it sound like something you would bother trying?  

Rhonesha Byng is the founder of Her Agenda, “an information and inspiration hub for millennial women.” You can follow her on twitter @NeshasAgenda.

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