Celebrity chef Paula Deen is still trying to make a comeback after the career meltdown that resulted from her admission to using the N-word (among other things). She’s going digital to ease her way back into the public eye.
The new announcement was made through Paula Deen Ventures. The digital venture will be called Paula Deen Network and will be a paid subscription-based service due to launch in September, reports the AP. If you really want to see it, it will be accessible only by computer, smartphone or tablet.
The network will have daily programming in an unscripted format with new recipes, episodes and cooking tools, reports EURWeb.
The move is among many she’s made lately to restore her name and her once lucrative empire. Not long ago she announced a new company, Paula Deen Ventures; a new restaurant, Paula Deen’s Kitchen; and a huge —between $75 million and $100 million–investment from private equity firm Najafi Companies.
“We’re going to have so much fun being together and cooking up some wonderful new and classic dishes,” Deen said in a news release. “Y’all can get my recipes, tips and cooking anytime you want — this is for you. I can’t wait to crank up the oven and get cooking for the people I love: my family, my friends and my fans!”
Fans of Deen’s Paula’s Home Cooking will have a little déjà vu. Her new digital network studio has been designed to look like the set of her first television show.
Right now, Deen is on a cross-country tour with her 90-minute “Paula Deen Live!” show that offers a mix of cooking demonstrations, games with audience members and personal stories. And the shows taped in Piegon Forge, Tennessee, on June 21 and 22 will show a preview of the Paula Deen Network.
Will you be logging on to the Paula Deen Network? (Please say no.)