Entrepreneur Dez White’s Suite Of Apps Promises To Keep Your Digital Messages Private
We’ve all been there. The moment when you press send on a text and realize you A) sent it to the wrong person and/or B) just want to snatch the message right out of the ether.
Well, there’s an app for that. Actually, a few; an arsenal of tech tools designed to keep your communication safe and secure. Enter Invisible Text, an app that allows users to send messages to other customers that will self-destruct after a set amount of time, retract a text before its been read and send GPS locations, among other secure features. Not to mention, a user’s information (outside of his/her phone number) isn’t stored.
“With Invisible Text, your message is gone,” says founder Dez White. “Once it times out, it’s gone and that gives you the comfort of knowing that your message is not saved on a server; that I’m not logging in and looking at your message to your boyfriend or your grandma. It gives you a level of relief and that’s why we’re different. We like to do what we say we’re going to do.”
As the founder of celebrity gossip site MouthToEars.com, the 30-year-old entrepreneur was all too familiar with the need for secure messaging. For fear of leaving a paper trail, many sources refused to come forward, which prompted the mompreneur to get the ball rolling on her tech idea. She found a developer and investor, all while applying for multiple patents, and, nearly a year later, White launched Invisible Text.
The Southern California native has garnered the support of athletes, celebrities and business execs like Paris Hilton, Lamar Odom, Andy Milonakis, Gilbert Arenas and Dame Dash, who is White’s mentor. The app’s early adopters include Arenas, who’s an Invisible Text investor, Los Angeles Clippers player Matt Barnes and Halle Berry’s manager Vincent Cirrincione.
Since launching in 2013, Invisible Text has over 200,000 downloads.
The Howard University grad could’ve easily stopped there, but decided to unveil two more offerings: Invisible Call and Invisible Email. With Invisible Call (in beta), a user can make a phone call to other users without ever leaving any trace of a call log; Invisible Email allows users to send emails, documents, photos and the like, which disappears after being viewed by the recipient. This summer, the “email anyone” feature will be released, allowing Invisible Email users to email Gmail holders from their accounts. There will also be an Invisible Call addition; a feature that lets you pick the number that appears when you place a call to an outside line.
The busy mother of two, author and tech entrepreneur isn’t stopping there. She’s got several other ventures in the works. Later this year, she and rapper Camron are slated to release RapBattleLive. In roughly three months, expect the debut of Blind Debit, a payment platform that allows you to purchase with your fingerprint. Both are in partnership with Dash.
White, who may be the youngest female tech entrepreneur to develop a suite of apps, encourages other young women of color to become producers of technology. “I didn’t have to become Kevin [Systrom] from Instagram. I became Dez from Invisible Text.”
Based in New York City, Janel Martinez is a multimedia journalist who covers technology and entrepreneurship. She is the founder of “Ain’t I Latina?” an online destination geared toward Afro-Latinas. You can follow her up-to-the-minute musings on Twitter @janelmwrites.