Lexy Panterra Talks About The Highs & Lows Of Her Celebrity-Filled Twerking Fitness Class, LexTwerkout

June 9, 2014  |  

MN: Why is branding so important to your business?
LP: I wanted LexTwerkOut to be very commercial. I did not want to target just a certain crowd or ethnicity. I wanted it to be appealing to everyone and every age. Whether you’re young or older, you want to take the class. [So], if I want to be commercial, I make sure my photos are commercial. My YouTube videos aren’t crazy.  You have to make sure everything falls into place and that everything fits right and everything is appropriate for what you want your business to look like on the outside.

MN: Have you  had any negative feedback from people about you starting a twerking fitness business?
LP: I’ll go up to different ethnic groups or races and people will look at me like, “What? You teach?”  Online, I’ll get racist comments on my YouTube videos saying, “Who is this white girl teaching?” Even when it hit the big blogs like World Star Hip Hop people were saying, “Who is this white girl teaching Tiny how to twerk?” People see the videos and think that I’m just white and no one knows that I am Persian. We have some flavor. I am trying to prove all of that wrong and that ethnic or racial groups shouldn’t be a factor [when it comes to dance and fitness].

MN: How do you respond to people who say twerking workouts degrade women?
LP: I don’t feel like they can say anything unless they have actually tried it. I feel like if they’ve tried it, they would love it. It is empowering. Women need to feel more sexy and confident and powerful. Our generation’s problem is that we’re confident on the outside, but when you meet someone, they’re not confident at all. You’ll walk out of my class feeling like , “Oh my gosh! I can do this!” and [some women]  never felt that way before. It’s about the way you brand, the way you teach it, and the way you do it. It’s not raunchy. I’m not sure how other twerkout classes are, so that’s why I brand myself as LexTwerkOut. I don’t want to have any connection with others.

MN: What is your top tip for  how individuals can grow their business on Instagram?
LP: Keep your content up. Make sure viewers are informed about everything. People  scroll through their timeline on Instagram and sometimes don’t see everything. That’s why you have to post things a couple of times, even if you have to post it a couple of times a day. They will eventually see it.

MN: What are your future business goals?
LP: My major plans are to get it certified so LexTwerkOut can become a class that other people can teach  in other cities and other countries. I’m also working on an app that you can download and it will show you all the Twerkout moves. I’m working on my own Twerkout music. I want it to be a big brand. We have apparel. I plan on this being the next Zumba. I want to have the class taught in top gyms like 24-Hour Fitness, Crunch,  and LA Fitness. I want to have a LexTwerkOut headquarters building. I have some big plans. Maybe even a reality LexTwerkOut show.

MN: What advice would you  give to the woman who wants to start a business but has a unconventional idea?
LP: Go for  it. Do it. Stay positive. Keep it pushing. People are going to try and knock you down and not be for your movement. If you fully believe in it, other people will believe in it, too.

Rana Campbell is a freelance branding and content strategist who specializes in lifestyle. Follow her on Instagram, Twitter, and LinkedIn.


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