Lexy Panterra Talks About The Highs & Lows Of Her Celebrity-Filled Twerking Fitness Class, LexTwerkout
Based in California but with pop-up classes all over the country, LexTwerkOut is not your average workout. Having amassed over 50,000 followers on Instagram and a celebrity clientele like Tiny, Tamar Braxton, Christina Milian, and Mel B, LexTwerkOut is is a fun and sexy way to burn hundreds of calories. MadameNoire caught up with LexTwerkOut founder Lexy Panterra to chat about the vision behind LexTwerkOut and some of the challenges she faces as an entrepreneur, including comments (and assumptions) about her race.
Madame Noire (MN) What inspired you to start LexTwerkOut?
Lexy Panterra (LP): I’ve been a dancer and a singer my whole life and I was watching some twerking choreography on YouTube that had six million views. It popped in my head that it would cool to do classes, but to make it more about fitness so that there would be more longevity to the classes. I sat on it for a couple of months and didn’t do anything. New Year’s came around and I told myself to just do it, and from there I had my first class [in late January 2014] and it grew from there.
MN: What’s a LexTwerkOut class like?
LP: We do a 15-minute warm up [that includes stretching and cardio.] For a beginner class, I go through all the moves and teach them. After that, we freestyle to one song and I have the girls show me all the moves they learned. Then we do a “twerk train line” or have a “twerkle” so the girls can show off all the moves they’ve learned. Then, we cool down. For the advanced class, since they already know the moves, we just get into the workout.
MN: How did you go about getting that celebrity clientele and exposure? How have they have been a factor in the growth of your business?
LP: I know Christina Milian. She took the first class that I ever had. She has an amazing following and she posted [about the class] on Instagram. That caught the attention of Karreuche. Then [came] Tiny Harris, which is her friend as well. Next, came Tamar Braxton. They all come right after the other. They build it because they post it, so it goes out to a whole different crowd and their fans. Celebrity exposure is a great factor for any business. Things get out faster if you have celebrities involved because they can reach out to way more people.
MN: What are some of the biggest lessons that you’ve learned these past few months about growing a fitness business?
LP: Make sure you get your branding right. Don’t make hasty decisions. Plan ahead. Make sure you write down your income and what you spend. You have to keep track. You can’t learn everything all at once.