Welcome to our column, Reset. Written by Karen Taylor Bass, this column, published each Tuesday, is about life lessons learned and mastered mentally, spiritually, and physically and how they contribute to a successful life and career.
What makes an expert? Can you be one?
One definition is a person who is an authority in a respective field, who uses life experience, education, and challenges mastered to empower others to live their best life. Real simple – an expert is the one you see on your favorite talk show doling out advice in all matters of life.
Would you like to solidify your expert status in your respective field, score another stream of income, and promote your business? Then it’s time to get published and write an e-book. With the advent of technology, we crave information immediately, passionately and succinctly. An e-book allows you to become a self-published author and add your innovative approach to a topic within 7 to 10 days.
Most experts you see in the media are published authors. The first step to establish credibility and authenticity is to set aside time to start writing your book. Think about what you do best and how you pressed reset to master your craft, challenges and inspire. Create an outline; think about your passion — legal advice, cooking, hair care, human resource retention, marketing, finance, public relations, dating — and then start researching.
The great news is writing an e-book requires very little commitment. No need to purchase any pricey software — MS Word or other word processing software is suitable — and you can complete your book in a weekend. An e-book can be as few as few pages, but usually no more than 50. A great guide on completing an e-book is How to Write and Publish Your Own e-Book in as Little as 7 Days.
The key to writing a winning e-book is that it must be informative, engaging, be of service, and offer a new spin on what’s already out in the marketplace. Next, write 10 things you would offer readers that would be considered “must-have” information and resources.
Tips to get you started:
1. Identify your topic/genre. Think about how you can be of service with your expertise and say it in a way to entice readers.
2. Come up with a catchy title. The title should convey information about the e-book while seducing readers into picking it up.
3. Write short introductions about the content of the book in the table of contents for your readers to glean what they will learn from you.
4. Know your audience. Tailor the information to their liking, add anecdotes to personalize it, and avoid SAT vocabulary words. Keep it simple.
5. Hire a graphic designer. The designer will create an attractive cover for the e-book, which will make your product competitive.
6. Proofread the document. Ask your family and friends to look it over for grammar and spelling errors.
7. Make it pop. Photos, data and stats, will make your book more marketable. These sorts of snapshots capture the eye and draw the reader in for the nuggets of info your doling out.
8. Convert your final document to a PDF file. A PDF file makes it challenging for others to copy your book, and the documents are easily transmitted via email and downloads for purchase.
9. Pricing is key. Do your research and make certain that your ask is competitive.
10. Market yourself. Sell your e-book on your website, blog, social media sites and professional organizations.
There are too many tools in the marketplace for you not to take charge of your expert status. Don’t sit on an idea. Market yourself and get paid.
Karen Taylor Bass, award winning PR Expert and best-selling author, provides entrepreneurs, corporations, and mompreneurs with essential branding, marketing, and public relations coaching; Follow Karen on Twitter @PRExpert and @TheBrandNewMom.