Talk about exclusive! Last year Jay Z launched a cigar line called Cohiba Comador but the cigars are extremely hard to find. Jay Z partnered with Virginia-based General Cigar for the venture.
Considered a boutique line, the Cohiba Comador is available only at a handful of retailers across the U.S., including Club Macanudo and Jay Z’s 40/40 Club in New York, as well as online. And they ain’t cheap. A regular pack of seven will run you $210, $350 for seven in a Spanish cedar-lined travel humidor, and $999 for 21 cigars in a pebbled-leather humidor, reports Forbes.
The humidor packages are in a limited edition—just 350 of the leather edition were made and 2,000 for the travel humidor. But this also lowers revenues — estimated at about $1 million in retail sales. “As for loose cigars, a typical limited run for General Cigar consists of anywhere from 10 to 3,000 boxes, with 20-25 cigars in each,” reports the magazine. According to an industry source, high-end cigars are typically priced at about $2 and can be sold at $10-$15 wholesale.
“It’s not for everybody,” says Dan Carr, chief of General Cigar, of Comador. “It’s for the people with very discerning taste who enjoy cigars. This is considered a very limited run.”
Every Comador cigar is handcrafted in the Dominican Republic. They feature a flavor the company describes as having “nuances of wood and notes of spice.”
The cigar deal had been two years in the making, after Jay Z and Carr met through mutual acquaintances. They eventually inked a joint-venture deal wherein Jay Z owns the Comador trademark. (“This isn’t a licensing agreement or anything,” Carr told Forbes. “Jay has been involved in every detail.”)
Making Jay Z’s cigars isn’t a fast and easy process. The tobacco leaves must be aged before master cigar makers then handcraft each one.
“When you watch us go through it all, you’d think we should probably be charging more than we are,” says Carr. “It’s a wonderful cigar.”
There are some critics who say the quality of Jay Z’s cigars don’t live up to the price point. “Their price points are a little higher for something that we have over and over in our humidor, in terms of genetic makeup,” says Sanchez. “…We have a lot of cigars that have the same composition without being that price point, and that’s the reason we don’t carry it.”
Jay Z has a track record of offering high-priced products, such as his $300-per-bottle Armand de Brignac champagne, which did receive high marks in some taste tests while insider insider Lyle Fass panned it says it “the biggest rip-off in the history of wine.”
Whatever the case, we’re sure Jay Z is puffing all the way to the bank.
And be sure to check out the Jay Z documentary produced by our own Moguldom Studios, A Genius Leaves the Hood.” Check out the trailer and purchase your copy here.