VH1 Lays Off Majority Of Their New York Development & Production Team
The majority of our televisions remain glued to VH1 for their reality shows like Basketball Wives LA and the Love And Hip Hop franchise. Despite the success of all its shows, documentaries and editorial content, Variety says the network has laid off over 10 staffers. These lay offs occurred in the New York location in the development department. Two major executives, Brad Abramson and Kari McFarland, who were the vice presidents of VH1 East Coast production and development, were included in the staff who were let go.
In a statement released to Variety, a VH1 spokesman said:
“With ratings on an upswing and the pace of development increasing cross platform, we felt it was the right time to examine our overall production and development structure in New York. It’s imperative we accurately structure our teams to deliver the content that our growing number of viewers want from VH1 today.”
You can take away from the statement that, with the network’s success in the 18-to-49 age group, they need team players who are willing to take risks in order to remain relevant. VH1’s programing chief Susan Levison who was hired last year, has focused on restructuring the network. Therefore, she hired television veteran Nina Diaz who serves as the senior vice president of East Coast production and development. The network plans to hire people with the expertise in multi-platform programming because they plan on expanding the use of its app.